Opportunities for International Companies
Chinese manufacturers are seeking advanced technologies for energy-efficient production, quality control and automation. Wire China and Tube China are ideal platforms for presenting these technologies and winning contracts.
Many Chinese companies are interested in joint ventures with international technology leaders in order to gain access to cutting-edge technologies and international markets. At the same time, Western firms can benefit from China's low production costs and established supply chains.
Through cooperation with Chinese companies, Western firms can gain indirect access to BRI projects. Chinese construction companies prefer domestic suppliers but are open to technologically superior products where these offer a clear added value.
European specialty steel manufacturers can, for example, supply high-strength reinforcing steels or corrosion-resistant tubes for demanding BRI projects. German companies such as Salzgitter, or Austrian ones such as Voestalpine, have good niche opportunities here.
Western engineering firms and consulting companies can contribute their expertise in areas such as project management, quality assurance, environmental impact assessments and financing strategies.
Conclusion
The Belt and Road Initiative is more than just an infrastructure programme — it is China's vision for a new world order of the 21st century. With investments of potentially up to 8 trillion — that is, 8,000 billion — US dollars over the coming decades, the BRI is creating demand for steel, wire and tubes that is unprecedented in history.
China's wire and tube industry has positioned itself perfectly to benefit from this boom. The combination of low production costs, massive production capacities, established supply relationships and the application of Chinese standards on BRI projects gives Chinese manufacturers a competitive advantage that is almost impossible to close.
That said, it remains true that Chinese companies have a broad need for specialist know-how that — outside Japan or Korea — exists only in Europe. The Wire China and Tube China trade fairs in September 2026 in Shanghai are crucial platforms for all those who wish to succeed in this dynamic market. They offer not only access to China's booming industry, but also insights into the future development of global steel, wire and tube markets.
At a time when the European steel industry is grappling with overcapacity, high energy costs and the pressure to decarbonise, collaboration with China could hold both opportunities and risks. European companies must decide strategically whether they wish to act as technology providers, as partners or as competitors.
Regardless, one thing is certain: the future of global infrastructure will, to a considerable extent, be planned, financed and built in China. Those who wish to succeed in this new world order must understand the inherent dynamics of the BRI and make the right strategic decisions.
The Belt and Road Initiative is not a short-term project but a long-term strategic vision spanning decades. For the steel, wire and tube industry, this means persistently high demand, driven by infrastructure projects in dozens of countries across three continents.
With the BRI, China has redefined the rules of global trade. While Western nations rely on multilateral institutions and free markets, China is pursuing a state-directed strategy that interweaves trade, infrastructure and geopolitical influence. The wire and tube industry is a central element of this — as the material foundation of the new Silk Road.
For more on the wire and tube industry in China and worldwide, visit wire & Tube, taking place from 13 to 17 April 2026 in Düsseldorf. For the Asian perspective, visit Wire China and Tube China from 21 to 24 September 2026 in Shanghai. Current industry and product information is available at www.wire-tradefair.com, www.wirechina.net and www.tubechina.net.
Further Information and Sources
- AidData – Delivering the Belt and Road: docs.aiddata.org/reports/delivering-the-belt-and-road.html
- Center for Strategic and International Studies – China Belt and Road Initiative: chinapower.csis.org/china-belt-and-road-initiative
- World Steel Association – Statistics and Trends: worldsteel.org/data
- China General Administration of Customs – Trade Statistics: english.customs.gov.cn
- Metal.com – Stories about the Belt and Road Initiative and the Steel Industry: news.metal.com/newscontent/102434702
- Pulitzer Center – China's Belt and Road Initiative Builds Global Infrastructure: pulitzercenter.org/stories/chinas-massive-belt-and-road-initiative-builds-global-infrastructure-and-influence