Siemens CEO Peter Löscher accepted the award for the best key account management program, in Orlando, Florida. "Proximity to our customers is decisive for our business success. I myself spend more than half my time with customers," said Löscher. Regarding the award, SAMA President and CEO Bernhard Quancard explained, "Siemens impressed us with its ongoing cultivation of customer relationships, its fostering of promising and talented sales employees and its practical implementation of customer proximity at the Managing Board level."
Under the company's Executive Relationship Program, the ten members of Siemens' Managing Board cultivate contacts with some 80 top customers. In order to better meet the needs of Siemens' international customers, Managing Board meetings have for several years regularly been held outside Germany and have also entailed customer participation. Most recently, the Managing Board convened in China, India, Brazil, Russia, the U.S. and Mexico, among other countries.
Worldwide, more than 1,200 key account managers at Siemens serve over 2,000 customers, who generate 40 percent of the company's revenue. To further expand its key account management system, Siemens is investing an amount in the triple-digit millions-of-euros range in the medium term. The investments will be used, among other things, to further expand the key account management system, provide training and continuing education for sales employees and develop improved software for managing customer processes.